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Summary

Contact centres built around voice are being pushed to reinvent themselves as customer expectations shift toward chat, messaging, and social channels. A 20-year-old outsourcing company managing both government and commercial accounts works through a pandemic-driven transition from voice and email toward an omnichannel, digital-first service model.

The move to digital surfaced practical challenges: equipping agents to work from home, managing inconsistent broadband quality affecting voice calls, and maintaining the strict compliance and data security standards required for government contracts. Addressing these required close collaboration with technology partners alongside renewed training and documentation practices across the organisation.

Beyond the operational fixes, the shift prompts a rethink of how contact centre performance itself gets measured—moving from traditional metrics like speed of answer and abandon rate toward indicators built around AI-assisted transactions, self-service utilisation, and real-time personalisation. Getting frontline agents onboard early, rather than treating automation as something imposed on them, emerges as a recurring lesson from what worked and what did not.

  • Covers messaging as a fast-growing digital channel and its role in agent productivity
  • Addresses how to justify automation investment internally and manage digital anxiety among staff
What separates contact centres that successfully move from voice to digital from those that stall midway through the transition?

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