APAC telcos performance benchmarks – Winter 2024

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Summary

Asia Pacific telecom operators recorded moderating revenue growth in fiscal year 2023 as average revenue per user remains largely flat across the region, even as most analysed telcos still posted gains driven by emerging markets including Bangladesh, India, Indonesia, and the Maldives. Data consumption growth continues to underpin performance in markets still building out mobile penetration, while developed APAC markets struggle to translate 5G rollouts into meaningfully higher customer spending.

Operators are increasingly looking beyond core connectivity for growth, expanding into enterprise cloud, analytics, managed services, and artificial intelligence, alongside consumer plays in financial services, content, gaming, and extended reality. Leading players such as SK Telecom, China Mobile, China Telecom, and Korea Telecom are scaling AI adoption across network operations and customer engagement, while capital expenditure intensity is easing as 5G network build-outs approach completion across major APAC markets.

Profitability held broadly stable across the region as operators pursue cost rationalisation and efficiency programs, even as capital spending patterns diverge sharply by market. Looking ahead, "beyond connectivity" revenue streams and fixed wireless access are positioned as key growth vectors, alongside generative AI use cases spanning customer service, network optimisation, and hyper-personalised service offerings.

  • Revenue, EBITDA, capex, and ARPU trends across more than 40 APAC operators
  • Enterprise segment and non-connectivity revenue diversification strategies
  • 5G Fixed Wireless Access as a last-mile connectivity opportunity
As ARPU growth stalls across developed APAC markets, which levers can operators pull to reignite revenue momentum?

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