Summary
Non-connectivity revenue has become a central growth lever for telecom operators across Asia Pacific as traditional voice, broadband, and enterprise connectivity revenues face ARPU pressure. Telcos in the region are increasingly investing in adjacent businesses such as e-commerce, content and media, and enterprise digital services to diversify income beyond core network access.
Drawing on financial disclosures from telcos across sixteen Asia Pacific markets, operators are benchmarked on how they are progressing on this shift, with non-connectivity activity organised into four distinct pillars and a combined measure of absolute revenue growth and percentage change used to identify which operators are advancing fastest. Being early to market appears to be a recurring theme in categories like e-commerce, where first-mover positioning shapes long-term competitiveness.
The diversity of the Asia Pacific region means strategies differ widely between markets, from operators building owned digital ecosystems to those partnering with third-party platforms for content, commerce, and financial services. Understanding which approaches are translating into sustainable non-connectivity revenue growth has become essential for telecom strategy teams evaluating where to allocate investment beyond the network.
- Coverage of 40 telcos across 16 Asia Pacific markets
- Four pillars: enterprise, content and media, e-commerce, and other services
Which telcos are converting non-connectivity investment into durable revenue growth, and which strategies are driving that progress?
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