Summary
Sustainable growth in Asia Pacific banking is increasingly tied to how institutions treat their full range of stakeholders, not just shareholders. The region's top banks are benchmarked against a purpose-driven framework spanning customer experience, employee experience, supplier satisfaction, and environmental, social and governance impact, showing how these dimensions translate into commercial performance.
Leading APAC banks are reimagining digital-first customer journeys, building employee engagement programs, and embedding sustainability into procurement and lending decisions across major markets such as Singapore, China, India, and Australia. Behind these strategies lies a shifting financial backdrop, including trends in net interest margins, fee income, cost-to-serve ratios, and technology spending.
On the supplier side, the framework looks at how banks build diversity and inclusion into procurement, digitise purchasing workflows, source from environmentally conscious vendors, and maintain transparent, fair-payment relationships with partners. Its ESG pillar examines sustainability-linked financing products, environmental practices embedded across operations, and community investment and financial literacy programs that create shared value with the societies banks serve. Structural forces including rising capital ratios, consistent current-account-savings-account growth, and diversification into non-interest income also shape this purpose-linked growth.
Developed in partnership with Kyndryl, the framework gives banking executives a structural lens for evaluating where their own institution stands against regional leaders on purpose, profitability, and digital maturity.
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