Best telco to ace “E-commerce”: Taiwan Mobile (Asia Pacific telecom service provider winners 2022)

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Summary

Digital services such as e-commerce and over-the-top media carry a structural advantage over network-based telecom services: they scale across borders without the licensing constraints that limit connectivity businesses to domestic markets. This distinction is pushing operators to treat digital adjacencies as genuine growth engines rather than defensive additions to their core business.

A Taiwanese operator has built one of the country's largest e-commerce platforms as a core pillar of its business, with the platform now contributing more to overall revenue than its traditional telecom operations in percentage terms. Growth in the e-commerce arm has significantly outpaced the telecom segment, reflecting how quickly digital commerce has scaled relative to connectivity services.

Regional expansion has taken the platform into multiple Southeast Asian markets, beginning with a joint venture establishing a television shopping channel and extending into further international partnerships. Continued investment in satellite warehouse infrastructure has helped lower fulfilment costs and shipping times, while partnerships with international brands and expansion into new product categories have reinforced the platform's competitive position against dedicated e-commerce rivals.

  • How the operator's warehouse network supports its cross-border fulfilment strategy
  • The role of joint ventures in the platform's Southeast Asia expansion
How did a telecom operator build one of its country's leading e-commerce platforms from a connectivity business?

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