Boosting customer engagement and making a powerful impact on the construction industry

instabits
instabits
Locked Instabit

Summary

A global telecommunications and ICT solutions provider found that its construction-industry expertise was getting lost inside a website built for a much broader audience, and set out to solve that visibility problem. Reaching a specific vertical, in this case Australia's construction sector, is a real challenge when a company's core content strategy is designed for many industries at once.

The provider worked with twimbit to build a dedicated communication platform focused specifically on construction-industry audiences, aimed at improving how its Internet of Things (IoT) solutions and productivity-focused technology were positioned to potential customers in that sector. A plug-and-play, software-as-a-service content and community platform enabled more targeted messaging, alongside personalisation features that let visitors zoom into the topics most relevant to them and analytics tools used to monitor audience response and refine engagement over time.

The platform connects customers directly with subject-matter experts inside the company, using real use cases and existing research collateral to build credibility with a construction audience that had previously struggled to find relevant content on the provider's general-purpose site. The provider now plans to expand this model, including live industry engagement forums where customers and experts can interact directly, and additional vertical-specific platforms beyond construction as it looks to replicate the approach across other sectors it serves.

How can a broad technology provider build credibility with a niche industry audience it doesn't naturally reach?

To access these insights, connect with us today

Schedule a call with Twimbit analyst to learn how we can help you.

Book a call

Already a Twimbit client? Log in