Summary
Business process outsourcing providers largely held their footing through the third quarter of 2022, with eight of nine leading BPOs studied posting revenue growth despite ongoing macroeconomic headwinds. Majorel led the pack with the strongest quarterly growth, while Atento was the lone provider to register a decline, underscoring how performance varies even among established players in the sector.
Vertical specialisation is increasingly what separates leading BPOs from generalist providers, with companies like TTEC Digital building deep expertise in specific industries such as healthcare, finance, transportation and retail, supported by targeted acquisitions that expand automation, analytics and customer experience capabilities. This lets top providers help clients navigate an increasingly fragmented customer experience technology landscape with full product management support.
The metaverse is emerging as a genuine, if early, frontier for customer engagement, with a majority of customers expressing interest in shopping within immersive digital environments. Providers such as Teleperformance have already experimented with virtual events and campaigns, positioning BPOs as intermediaries who bring omnichannel integration and identity protection expertise to brands exploring these new spaces.
- How BPOs are integrating purpose-driven employee programmes, including TDCX's leadership and upskilling initiatives
- Specific revenue growth figures across the nine BPOs tracked for the quarter
Outsourcing buyers and customer experience leaders will find a timely read on which BPOs are outperforming and where the sector's next growth areas are forming.
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