Summary
CES 2021 marked the first fully virtual edition of the world's largest consumer technology showcase, and despite the format change, the event underscored how the pandemic has reshaped product innovation priorities across the technology industry. The major themes that defined the show signal where consumer and enterprise technology is headed next, even as the pandemic reshaped how that direction gets set.
Six trends run through this year's product showcases: health and safety innovations including biosensors and telehealth platforms, technology enabling flexible and remote work, new forms of in-home entertainment and experience, education technology bridging the digital divide, the accelerating rollout of 5G connectivity, and sustainability-focused innovations spanning smart energy and electric vehicles.
Beyond the product trends, major technology companies are framing their role in addressing social responsibility during a period of crisis, and the show's organizers argue these shifts will outlast the pandemic to drive innovation for years to come. These converging trends carry implications for companies planning their own product and technology roadmaps, while the shift to a fully virtual format changed the way exhibitors reached both consumer and business audiences across time zones and markets.
Which of these pandemic-accelerated technology trends will prove lasting, and how should businesses plan around them?
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