CIMB: Transforming banking journey, one click at a time

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Summary

CIMB Group, Malaysia's second-largest bank by market position, is midway through a five-year strategic roadmap called Forward23+ that spans everything from portfolio reshaping to cost discipline and digital transformation. The Kuala Lumpur-headquartered bank is executing across its stated focus areas of sustainable financial returns, customer centricity, and organisational fundamentals.

On customer centricity, CIMB has stood up a dedicated Transforming Customer Journeys unit and launched its Clicks One App, aimed at building an "always-on," personalised banking experience for Malaysian customers. On fundamentals, the bank is working through group-wide risk management, capital optimisation, and disciplined cost reduction targets shaped by the pandemic's impact on profitability.

Employee experience receives particular attention, spanning flexible work arrangements, women's empowerment initiatives, financial wellbeing support, and upskilling programmes centred on digital, data, and design capabilities. Technology partnerships covering digital onboarding, blockchain-based cross-border payments, and an enhanced virtual assistant round out a set of growth opportunities spanning branch transformation, cloud migration, and the bank's response to regional neobanks.

  • Covers CIMB's regional ICT partnerships across Southeast Asia including Lazada, Shopee, and Axiata Digital Capital
  • Profiles the bank's approach to sustainability, including eco-friendly printing and paper sourcing policies
Can CIMB's five-year transformation roadmap convert steady operational fixes into a genuine leadership position in Southeast Asian banking?

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