Summary
Customer experience solution providers spent 2022 racing to embed AI and analytics deeper into contact centre operations, from no-code virtual assistant builders to end-to-end journey orchestration platforms that eliminate the siloed systems agents historically juggled across channels. Vendors including Genesys, Talkdesk, NICE, and Twilio each pushed distinct approaches to conversational AI, predictive routing, and identity verification, while workforce management and compliance recording tools evolved to meet the demands of regulated industries like finance and healthcare.
Acquisitions became a primary growth lever across the sector, as vendors bought their way into new capabilities rather than building from scratch, while geographic expansion pushed providers into Canada, Southeast Asia, and Europe to meet data residency and market access requirements. The most notable disruption came from outside the traditional CX vendor set entirely, as major technology platforms launched their own contact centre offerings, signalling a structural shift in how the market will be contested going forward.
Even the metaverse found a foothold, with vendors staging immersive conferences and exploring virtual-agent service models for sectors ranging from real estate to government services.
- Covers AI-powered virtual agents, workforce management tools, and compliance recording innovations
- Tracks acquisitions, geographic expansion, and new entrants reshaping the contact centre landscape
With technology giants now entering the contact centre space, how will established CX vendors defend their position in 2023?
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