Summary
India's neobanks have already begun shifting customer perceptions away from traditional banking, with a meaningful share of consumers now open to opening an account with a digital-first challenger. Embedded finance and the next wave of innovation among India's neobanks take center stage here, building on a series benchmarking the country's top digital challengers and moving from measuring where these players stand today to exploring where continuous innovation could take them next.
Twimbit's research team walks through innovation opportunities identified through their study, opening with the idea of banking becoming genuinely invisible, embedded so seamlessly into a customer's daily financial decisions, from everyday payments to major life milestones, that the bank's role fades into the background rather than demanding conscious engagement. This kind of embedded finance has already progressed furthest in payments specifically, while the bigger opportunity for growth in financial services consumption still lies largely untapped elsewhere.
Earlier instalments in the series covered customer experience benchmarks, standout innovation features, and account-opening speed across India's top neobanks.
- A recap of the series' prior episodes on CX benchmarks and account-opening speed
- Innovation opportunities discussed for the next generation of neobanking
What would it take for a bank to become so seamlessly embedded in daily life that customers stop noticing it's there?
Schedule a call with Twimbit analyst to learn how we can help you.
Already a Twimbit client? Log in