From concept to reality: The 40-day journey of Ask twimbit 

Summary

Building an AI-powered research assistant from concept to launch in just 40 days required resolving tensions that most enterprises wrestle with far longer, particularly around integrating internal and external data sources while managing security and compliance risk. Ask Twimbit, an intelligence tool designed to let users query research insights conversationally rather than sifting through individual reports, traces back to an internal innovation workshop focused squarely on making customers' research experience easier.

Security and data-governance hurdles had to be cleared before compiling internal and external sources into a single queryable system, followed by iterative testing and feedback loops involving early adopters that shaped the final user interface. Making the tool as intuitive as a simple web search, minimising the learning curve for non-technical users, guided much of the design philosophy behind the product.

Integrating generative AI, including ChatGPT, into the research platform positions the launch as evidence of a technology-first identity rather than a traditional publisher of static reports, offering a practical case study for other content and research organisations considering similar AI-driven product builds.

  • Security and compliance considerations in merging internal and external data sources
  • Iterative testing approach used to refine the tool's user interface
What does it actually take to go from a workshop idea to a working AI research assistant in under six weeks?

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