HLB: Creating a digital-first future with innovative technology 

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Summary

Hong Leong Bank, Malaysia's fifth-largest banking group by assets and fourth-largest by market capitalisation, operates 232 branches and over 1,000 self-service terminals across Malaysia, Singapore, Hong Kong and Vietnam. Disciplined cost management has driven a steady improvement in its cost-to-income ratio over recent fiscal years, while net interest margin has held broadly stable on the back of loan and financing portfolio growth across key business segments.

Digital adoption sits at the centre of Hong Leong Bank's strategy, with millions of users now active across its HLB Connect mobile app and online banking platform, and the large majority of banking transactions now completed digitally rather than in branch. Business-focused tools such as ConnectFirst target regional SME growth, while a streamlined online account application process has cut onboarding time for new-to-bank business customers from days to minutes.

A separate app enables business owners to accept customer payments through multiple QR code standards, reflecting a broader push to make digital banking practical for small and medium enterprises rather than retail customers alone.

  • Trends in ICT spending relative to peer Malaysian banks such as RHB and Maybank
  • Growth figures for HLB Connect app and online platform adoption

Retail and SME banking strategists across Southeast Asia will find a detailed account of how a mid-sized regional bank is scaling digital-first banking.

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