Summary
Neobanks across Asia Pacific are competing less on interest rates and more on the depth and design of their product stacks. Sixty-two digital banks in the region were benchmarked on how they have built out their service offerings, classified into financial products, financial services, and lifestyle categories, then scored for maturity across ten product and service areas, from mobile applications and payments to lending, wealth management, and marketplace integration.
Individual neobanks differentiate within each category: FamPay's kid-focused banking platform in India, Jenius by BTPN's bill-splitting feature in Indonesia, Revolut's multi-currency accounts, MYbank's rapid SME lending model in China, Aspire's invoice management tools for SMEs in Singapore and Thailand, Up Bank's automated savings feature in Australia, and FRANK by OCBC's segmented card offerings for students and young professionals in Singapore, among others.
Beyond individual features, open banking and marketplace integration are becoming central to how neobanks plan to stay relevant, shaping what it will take for digital banks to embed themselves seamlessly into customers' daily financial lives over the next decade.
- Benchmarks 62 Asia Pacific neobanks across ten product and service categories
- Profiles differentiated features from neobanks in India, Indonesia, China, Singapore, Thailand, and Australia
What will it take for neobanks to become invisible, always-on financial partners rather than just another banking app?
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