NTT Docomo – Creating new lifestyles sustainably

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Summary

NTT Docomo has built sustainability into its operating model rather than treating it as a separate corporate initiative, embedding environmental, social, and governance priorities into internal committee structures that report directly to top management. The telco's approach spans a systematic drive toward paper-free operations, measurable resource conservation targets, and a structured feedback loop that channels frontline employee suggestions into concrete service improvements.

On the environmental side, the company has moved away from plastic packaging entirely, replacing shop bags with paper alternatives printed using water-based ink, while tracking and visualising paper consumption by division to build organisation-wide accountability. Its social initiatives centre on a formal mechanism for capturing customer-facing employee feedback, which has generated a substantial volume of annual improvement suggestions covering everything from emergency service accessibility to billing flexibility.

Governance sits at the foundation of the approach, with a dedicated Sustainable Management Committee overseeing climate-related decisions and multiple expert subcommittees setting annual targets across ICT-driven emissions reduction, energy conservation, resource use, and biodiversity. These structures translate into measurable outcomes across each ESG pillar.

  • Covers paper reduction initiatives, employee feedback systems, and biodiversity commitments
  • Details the governance structure linking sustainability targets to board-level oversight
What does it take to move ESG commitments from stated policy into a telco's daily operating rhythm?

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