Insights

More than a million tourists visit the Maldives each year, and for most of them, the first thing they need on arrival is internet access. Ooredoo Maldives redesigned the traveller connectivity journey, from the moment visitors step off the plane to the memories they carry home, and the lens of the experience economy explains why the approach works.

Ooredoo's layered connectivity offering runs through 24-hour self-service kiosks positioned near the baggage belt and airport arrival terminal, an e-SIM sign-up flow that grants instant internet access without needing a physical store, and localized retail outlets that serve walk-in travellers with bundled data and mobile WiFi device options. Each channel is designed to remove a specific point of friction, whether that is long telco counter queues or limited awareness of tourist SIM options.

Framed around the "time well saved" and "time well spent" components of the experience economy, the takeaways translate directly for other telecom operators building their own traveller and roaming propositions, from digital-first onboarding to physical touchpoint placement.

<ul><li>Covers kiosk, e-SIM and retail store channels for tourist connectivity in the Maldives</li><li>Applies an experience-economy framework to evaluate functional and emotional customer value</li></ul>

<blockquote>What can other telecom operators learn from Ooredoo Maldives about designing connectivity experiences travellers actually remember?</blockquote>

Ooredoo Maldives – Paving the way for effortless connectivity for travellers in the Maldives

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The Twimbit AI-CX Vendor Landscape 2026 therefore evaluates vendors across both AI capability and innovation and market execution and adoption, revealing who can turn AI from impressive technology into scalable enterprise impact.

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More than a million tourists visit the Maldives each year, and for most of them, the first thing they need on arrival is internet access. Ooredoo Maldives redesigned the traveller connectivity journey, from the moment visitors step off the plane to the memories they carry home, and the lens of the e

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Ooredoo Maldives – Paving the way for effortless connectivity for travellers in the Maldives

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