Ooredoo Maldives – Paving the way for effortless connectivity for travellers in the Maldives

Summary

This report examines how Ooredoo Maldives is transforming tourist connectivity in the Maldives, a destination where reliable mobile internet is essential for visitors. Focusing on the challenges travellers face—such as limited information on SIM card options and long waits at airport counters—the report details Ooredoo Maldives’ approach to delivering seamless mobile connectivity. It covers the deployment of 24-hour self-service kiosks at Velana International Airport and across the islands, enabling tourists to purchase SIM cards, recharge plans, and pay bills with minimal hassle. The report also explores the introduction of e-SIM technology, allowing instant online sign-up and immediate access to data services upon arrival. Additionally, it highlights the role of Ooredoo’s physical stores in providing personalised service and bundled mobile WiFi solutions tailored to the needs of tourists, including surfers and divers. Drawing on the experience economy framework, the report analyses how Ooredoo Maldives balances functional efficiency with emotionally resonant customer experiences. Key questions addressed include: How do self-service kiosks and e-SIMs improve the onboarding process for tourists? What operational strategies support 24/7 connectivity? How does Ooredoo’s approach align with the principles of the experience economy? The report is relevant for telecom operators, travel industry professionals, and customer experience strategists seeking insights into digital onboarding, SIM card distribution, and enhancing traveller satisfaction in high-traffic tourist destinations.