RHB: Reimagining customer journeys with digital innovations

instabits
instabits
Locked Instabit

Summary

RHB, one of Malaysia’s top five banks, operates through more than 360 branches spanning nine Southeast Asian markets. Its operational profile is examined through the lens of cost-to-income efficiency, loan-to-deposit trends, net interest margin, and ICT investment relative to regional peers, offering a picture of how a mid-sized ASEAN bank balances profitability with continued technology spending.

Five strategic priorities anchor the current growth agenda: winning targeted affluent, wealth, and SME customer segments; advancing an ESG program that includes financial literacy initiatives and emissions reduction; establishing regional digital banking leadership through mobile engagement and a joint digital bank licence pursuit with Axiata; scaling an Agile operating model across the workforce; and investing in employee upskilling for digital and analytics roles.

Technology initiatives under review include a remote SME financing interview tool, a revamped internet banking platform, DuitNow QR payment integration, and an AWS-backed hackathon focused on customer-centric, data-driven solutions. Four growth opportunities are then assessed against where the bank currently stands — customer experience, branch transformation, supplier satisfaction, and embedded finance through ecosystem partnerships — along with concrete next steps in each area.

  • Markets covered: Malaysia, Singapore, Indonesia, Thailand, Vietnam, Brunei, Laos, Cambodia, and Myanmar
  • Focus areas include SME financing, cardless ATM access, e-procurement digitisation, and an embedded-finance marketplace strategy

To access these insights, connect with us today

Schedule a call with Twimbit analyst to learn how we can help you.

Book a call

Already a Twimbit client? Log in