State of CX 2023: Are you ready for the consumers of tomorrow?

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Summary

Consumer expectations are shifting faster than most customer experience strategies can keep pace with, as social platforms replace search engines for product discovery, financial anxiety reshapes spending priorities, and generative AI tools like ChatGPT open new possibilities for conversational engagement. Leading brands across Asia Pacific are adapting to these shifts through purpose-driven branding, hyper-personalisation, and secure data practices.

Case studies spanning retail, banking, insurance, and technology illustrate three core metrics twimbit uses to evaluate digital success -- engagement value, efficiency value, and ecosystem value -- through examples ranging from livestreaming commerce and rapid digital account opening to insurance distribution models built around gig-economy partners. Experiential retail concepts are also being used to build brand communities, while conversational commerce on messaging platforms reshapes the path to purchase.

A dedicated section tracks how CX technology vendors and business process outsourcers performed through the year, covering revenue growth, acquisition activity, geographic expansion, and early experiments with metaverse-based customer engagement, rounding out a full view of the ecosystem supporting next-generation customer experience.

  • Covers social commerce, hyper-personalisation, conversational AI, and experiential retail trends
  • Tracks CX vendor and BPO performance including acquisitions and geographic expansion
What will it take for brands to stay relevant to the consumers of tomorrow rather than the customers of yesterday?

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