Telco of the Year: Bharti Airtel (Asia Pacific telecom service provider winners 2022)

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Summary

Pure connectivity services face relentless price competition worldwide, squeezing telecom operator margins even as data consumption keeps climbing year over year. Distinguishing genuine operational strength in this environment requires looking beyond revenue growth alone to how operators are managing earnings, cost discipline and customer quality simultaneously across every part of the business.

An Indian operator has combined strong revenue growth with a significant positive shift in earnings before interest, taxes, depreciation and amortisation, reflecting a deliberate strategy of prioritising quality subscribers over sheer subscriber volume. This approach has driven meaningful growth in both fixed and mobile customer segments, alongside a notable rise in 4G adoption and mobile data consumption per customer across its footprint.

Pricing dynamics in the Indian market have also shifted favourably, with prepaid tariff increases supporting average revenue per user growth over the past two years. Beyond core connectivity, the operator's emerging digital services portfolio, spanning enterprise connectivity, advertising technology, a digital marketplace, data centre infrastructure and digital banking, is positioned to shape the next phase of its growth strategy.

  • How prepaid tariff increases are reshaping average revenue per user across the Indian market
  • The digital services segments feeding the operator's next growth phase
What separates an operator that grows revenue from one that grows earnings sustainably in a price-competitive market?

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