Summary
How should a regional telecom operator respond when a pandemic reshapes network demand overnight? Tan Sri Jamaludin Ibrahim, Group CEO of Axiata, one of Asia's largest telecom groups with operations spanning nine countries, shares how the industry adapted through Covid-19 and where it is headed next.
Surging data traffic and shifting usage patterns, from changed peak hours to a jump in video consumption, forced operators to accelerate network investment decisions under uncertainty, and the industry's response, including relief measures for customers and SMEs, has reshaped its relationship with governments and investors. Axiata's own initiatives during the crisis, its progress scaling digital businesses and enterprise services, and the CEO's view on the strategic significance of partnerships between telecom operators and major technology and OTT platforms round out the picture.
Talent strategy features prominently, with reflections on what it takes to attract young professionals to telecom careers, alongside candid advice for aspiring CEOs on agility, digital skill-building, and career development within a rapidly changing industry.
- Direct commentary from Axiata's Group CEO on 5G investment timing and enterprise growth
- Covers talent strategy and career advice drawn from leading a multi-country telecom group
What separates telecom operators that merely survive a demand shock from those that use it to accelerate their long-term strategy?
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