Utilising the power of research to drive successful business outcomes

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Summary

hrtech.sg runs the largest HR technology marketplace in Singapore, connecting enterprises with more than 140 HR solution providers across eight categories, but turning its research into an engaging resource for a global HR audience proved harder than expected. The company rebuilt its approach to research dissemination after outgrowing a traditional web-development partnership.

hrtech.sg faced real limitations relying on an external development team for every new content feature, a setup that created lag between having a research idea, such as launching a podcast series, and being able to publish it. A plug-and-play, software-as-a-service content platform from twimbit then allowed the company to manage multiple research formats, from written reports to podcasts, without depending on custom development work for each new capability it wanted to add.

The platform also restructured hrtech.sg's research into more digestible categories for readers, added a universal search feature and interaction tools, and gave the team analytics to understand what content resonated with its HR and HR-technology audience. Dedicated content and technology specialists helped the hrtech.sg team navigate the platform and resolve queries quickly. hrtech.sg's future plans include monetising its research library and expanding engagement through live events and social features.

What changes when a research-driven company stops depending on custom development for every new way to share its work?

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