Twimbit CX Banking App Benchmarks 2023 – India

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Summary

India's retail banking sector is in the middle of a digital reset, as neobanks and digital-first platforms push traditional lenders to overhaul their mobile app experience. The rise of smartphone banking has turned a bank's app into the primary point of contact for millions of customers, replacing branch visits as the defining touchpoint for trust, convenience, and loyalty.

Indian retail banks are measured here on mobile app customer experience, evaluated across three core dimensions: the mobile app experience itself, the customer onboarding journey, and the customer service experience delivered through digital channels. Within each dimension, a set of specific sub-parameters captures details such as ease of account opening, transparency around fees and requirements, and the range of support channels available to customers.

What separates strong app experiences from weak ones gets dissected across account opening flows, identity verification, and post-onboarding support, offering a structured way to compare banks that goes beyond surface-level app store ratings.

  • Covers seven prominent Indian retail banks across three experience pillars
  • Breaks each pillar into specific, measurable sub-parameters
  • Highlights concrete best practices worth adopting across onboarding, security, and support
Which banking apps in India are actually closing the experience gap with digital-native challengers, and how?

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