Twimbit Purpose Index 2025 – Banking beyond the known

Summary

The Twimbit Purpose Index 2025 examines how APAC banks are redefining leadership in the experience economy, moving beyond traditional models to embrace intelligent, adaptive financial ecosystems. This report benchmarks 55 leading banks across Asia-Pacific on five pillars: customer experience, employee experience, partner experience, planet impact, and shareholder value. It explores how digital innovation, embedded finance, and open banking APIs are transforming customer journeys, workplace culture, and partnership strategies. The analysis highlights the shift toward modular, context-aware banking services, the integration of AI for both customer and employee empowerment, and the rise of open finance as banks collaborate with fintechs and technology platforms. The report also addresses how sustainability and climate finance are becoming central to banking strategy, with green loans, transition finance, and climate-risk intelligence gaining traction. Key questions answered include: How are APAC banks leveraging embedded finance and open banking to create new value? What strategies are driving superior customer and employee experiences? How are banks balancing profitability with positive societal and environmental impact? What does the future hold for banking as wallets, AI, and non-bank platforms reshape the financial landscape? This comprehensive guide is essential for banking executives, strategists, and technology leaders seeking to understand the forces shaping the bank of tomorrow and the metrics that matter in a purpose-driven era.