Summary
A benchmarking framework built by twimbit’s Manoj Menon evaluates 42 of Asia’s leading banks not just on financial growth, but on how well they serve five stakeholder groups: shareholders, employees, partners and suppliers, the environment and community, and customers.
The methodology behind the Purpose Index explains how customer experience, employee experience, supplier satisfaction, and ESG impact are combined into a single purpose score, then plotted against revenue growth and weighted by each bank’s overall size and profitability. The approach is designed to surface which banks are successfully balancing commercial performance with a genuine commitment to every stakeholder in their ecosystem, rather than optimising for shareholder returns alone.
Regional patterns across Australia, New Zealand, Singapore, India, China, Malaysia, and Thailand are discussed, along with what distinguishes banks that lead on purpose from those that lead purely on size or profitability, offering a lens for financial institutions to benchmark their own stakeholder strategy against regional peers.
A practical question anchors the close: which of the five stakeholder dimensions deserves the next round of investment, and how a bank can track progress on purpose with the same discipline it already applies to quarterly earnings.
What separates a bank that merely grows from one that genuinely serves every stakeholder in its ecosystem?
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