United Rentals: the connected jobsite vision is driving DX at United Rentals

Summary

United Rentals' digital ecosystem shows how the equipment rental industry is being reshaped by telematics, self-service tools and data-driven benchmarking, turning what was once a manual, form-based rental process into a largely automated transaction. The company's online rental reservation system set out to remove the human bottleneck that traditionally slowed equipment orders, and removing manual order processing changed both cost structure and customer expectations for speed and reliability.

Total Control, United Rentals' proprietary rental management platform, gives customers visibility into billing, contracts, equipment location and cost benchmarking across their entire fleet, whether rented or owned. The company's e-commerce adoption has scaled among its customer base, and a newer mobile app extends these capabilities with personalized dashboards and a streamlined equipment return process.

United Rentals is also expanding into new verticals, including data center construction and power transmission and distribution, where deeper embedding of business intelligence into rental operations shapes contractor productivity and cost control across the equipment rental and construction technology sector. Continued growth in digital adoption among contractors signals the pace of technology adoption in an industry traditionally slower to digitize than other parts of construction.

What happens when renting equipment becomes less about access and more about the data that comes with it?

To access these insights, connect with us today

Schedule a call with Twimbit analyst to learn how we can help you.

Book a call

Already a Twimbit client? Log in