Summary
Customer experience in telecom has outgrown the traditional net promoter score and satisfaction survey, and the panel on 'Winning with CX' at the Asia Pacific Telecom Summit 2022 explored what has replaced them. Group Chief Customer Officer at Dialog Axiata, the Global Head of Products at Circles.Life, and a Senior Vice President from Reliance Jio Infocomm discuss how telcos are redesigning customer experience for a digital-first world.
Experience metrics are shifting toward a broader set beyond net promoter score, including net easy and net trust scores, alongside treating employees as internal customers with their own satisfaction measures. Real-time, AI-enabled visibility between customer-facing teams, field operations, and backend systems has become essential to closing the loop on service issues.
People, not just technology, shape much of this transformation. Rebuilding skills so technical and non-technical teams understand each other, redefining roles around customer-centric service levels, and aligning leadership behind the transformation all shape how telcos deliver a seamless experience across call centres, apps, and in-store interactions alike.
- How telcos held up when demand shifted rapidly online during recent disruptions
- Where innovation in personalization and predictive customer insight is headed next
What does it actually take to align people, platforms, and metrics behind a winning customer experience strategy?
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